Jonkman Strategie makes MKB businesses visible in AI models like ChatGPT and Perplexity through sharp analysis and personalized strategy.
A journalist and copywriter turned AI visibility specialist who maps, measures and fixes how AI models understand your business.
Type your own company name into ChatGPT. What comes back? If the answer is vague, incomplete or simply wrong, you have a problem that most marketers are not even looking at yet. That is the gap Jonkman Strategie was built to close. The work combines a journalist's instinct for research with a copywriter's precision for language, applied entirely to one question: how does AI understand your business, and how do we make that understanding work for you commercially? Every engagement is personal. There is no team forwarding your file. The analysis is done by one person, the strategy is written by one person, and the execution is guided by one person. That focus is the point. AI visibility is not a side service here, it is the only service. For B2B businesses in sectors where expertise, reputation and trust drive buying decisions, including professional services, accountancy, law, real estate and digital technology, that specificity matters. The Agentability Framework structures every engagement: five dimensions, 90 measurements, clear priorities.
AI models do not recommend who shouts loudest. They recommend who is most clearly understood. Building that clarity is a craft, and it starts with knowing exactly where the gaps are.
Clients describe the AI visibility analysis as a mirror that shows exactly where things are stuck and why, without softening the findings.
Reviews from verified customers
“Ik zag hem voorbijkomen op LinkedIn, en was benieuwd naar mijn score. Bericht gestuurd voor meer info, en ik kon een gratis check laten doen. Binnen 1 dag een mooi overzicht inclusief samenvatting over zijn bevindingen over Tok Producties. Top, Martijn!”
Hans de Jonge
Eigenaar Tok Producties
“Er is een geïnteresseerde bij ons gekomen. Die heeft ons gevonden via internet. Het lijkt erop dat de vindbaarheid wel goed zit.”
Mert Mehmet Mihçiokur
Eigenaar bij Roomseller Short Stay Services B.V.
“Martijn keek naar RAUWgesproken en zei wat niemand eerder zo helder had gezegd. Niet dat het goed gaat. Niet dat het beter kan. Maar precies waar het schuurt en waarom. Hij maakte een AI-zichtbaarheidsdiagnose van mijn podcast en studio-concept, en wat hij teruggaf was geen lijstje met tips. Het was een spiegel. Eentje die niet liegt. De conclusie? RAUWgesproken is goed gepositioneerd, maar slecht verankerd. Alles staat op gehuurde grond. Harde woorden. Juiste woorden. Dat is precies waarom ik zijn werk zo waardeer. Martijn schrijft niet om je blij te maken. Hij schrijft om je verder te helpen. Met precisie, met vakmanschap, en met een eerlijk oordeel dat je als ondernemer gewoon nodig hebt. Als jij wilt weten hoe AI-modellen jouw merk, podcast of bedrijf zien, en of ze je überhaupt zien, dan is Martijn de eerste die je moet bellen.”
Letticia de Hart
Host RAUWgesproken
Jonkman Strategie measures how AI models like ChatGPT and Perplexity currently find, understand and recommend your organization, identifies the exact gaps blocking visibility, and builds a personalized strategy to close them. The focus is exclusively on AI visibility for B2B businesses where reputation and expertise drive purchasing decisions.
For knowledge-driven MKB organizations and B2B service providers where expertise, reputation and trust determine whether a client chooses you. That includes accountants, lawyers, real estate professionals, digital technology firms and other specialist advisors who need to be found and recommended by AI at the moment clients are asking buying questions.
AI visibility is the only specialism here, not one service among twenty. Every engagement is handled personally, one on one, by the same person who does the analysis, writes the strategy and guides the execution. The Agentability Framework measures 90 data points across five AI models, giving you a precise picture instead of a general recommendation.
It starts with a free 45-minute strategic conversation to map your current situation. From there, the Agentability trajectory measures your AI visibility across five dimensions using 90 measurements, identifies the blockers, builds a concrete improvement route, and remeasures after 90 days to verify the results.
The Agentability service starts at €497 excluding VAT and delivers a clear picture of how AI currently understands your organization, which buying questions you are mentioned for, and which improvements have the highest priority. The Clarity compliance engagement starts at €1,797 excluding VAT. Provenance, a five-month authority-building trajectory, starts at €17,997 excluding VAT. A first strategic conversation is always free.
The first conversation is free and takes 45 minutes. You will walk away knowing how AI models currently understand your organization, where the gaps are, and which step makes the most sense for your situation. There is no pitch and no pressure. If there is a good fit, you will know it. If there is not, you will at least know what your AI visibility actually looks like. Book the call directly below.
Four focused services that map your AI visibility, build your authority position, and keep your organization compliant with EU AI Act obligations.
A sharp first reading of your AI position. For anyone who wants to know whether further research is needed.
€497 excl. VAT
ExploreResearch and strengthen one commercially valuable recommendation position in 21 days.
€2,397 excl. VAT
ExploreBuild a complete Agentability foundation with 90 measurements, an in-depth diagnosis, a strategic plan and improvements.
€5,997 excl. VAT
ExploreImplement the substantiated strategy structurally for four months: foundation, evidence, authority and consolidation. Only available after Sprint or Blueprint.
€7,497 excl. VAT
ExploreCombine the full baseline measurement, positioning, foundation corrections and four months of implementation in one integrated program. Effect measurement included.
€11,397 excl. VAT
Explore